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Once you have created your account and property, note the Google Analytics ID as it will be needed later (a Google Analytics ID looks like this: UA-########-1)
Configuring Google Analytics account/web property
Click here for steps on how to enable Enhanced Ecommerce for Google Analytics, which is required for the IBE Analytics to work.
Creating Google Tag Manger (GTM) account
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Once you have created your account and container, note the Google Tag Manager ID as it will be needed later (a GTM ID looks like this: GTM-XXXXX)
Configuring Google Tag Manger (GTM) account/tag
- Login to your Google Tag Manager account.
- If you have more than one account, select the account that will be used for tracking IBE Analytics.
- Click on New Tag, the Product should be "Google Analytics", the Tag Type should be "Universal Analytics"
- In the Configure Tag section, Tracking ID should be your Google Analytics ID (a Google Analytics ID looks like this: UA-########-1)
- The Track Type should be "Page View"
- Under More Settings > Ecommerce Features, put a checkmark for Enable Enhanced Ecommerce Features
- In the Fire On section, select "All Pages"
- Click Create Tag
- In the top-right corner of the page, click Publish