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You will need both your account id and container id in the next steps. You can find these in the URL while on the tag manager. (See screenshot belowin Step 2)
Google Analytics 4 (GA4)
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Once the property is created you will need to get the “web stream” id. In GA4 it begins with “G-” (See screenshot belowin Step 2)
Google Ads
You can use GTM for Google Remarketing & Conversion tracking. Specifically this is the Google service that creates custom ads based on what customers searched for on your website without converting. The tags we have provided make it possible to track these to avoid costly campaigns that target users who have already purchased from you.
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