Google Tag Manager - Container & Tag Setup

This article will provide the necessary steps in order to setup Google Tag Manager in ameliaSOAR.

SOAR - GTM - Container Setup

Step 1 - Create Accounts

Google Tag Manager (GTM)

You will need to have a Google Tag Manager (GTM) account. If you don’t have one, create one now.

Once you have created your account, you will need to create a new “container” follow their instructions. You can work in the default “workspace”.

You will need both your account id and container id in the next steps. You can find these in the URL while on the tag manager. (See screenshot in Step 2)

Google Analytics 4 (GA4)

You will also need a Google Analytics 4 property. If you are currently using Google universal analytics (UA) you will have to follow instructions on merging the account with a new GA4 property.

Once the property is created you will need to get the “web stream” id. In GA4 it begins with “G-” (See screenshot in Step 2)

Google Ads 

You can use GTM for Google Remarketing & Conversion tracking. Specifically this is the Google service that creates custom ads based on what customers searched for on your website without converting. The tags we have provided make it possible to track these to avoid costly campaigns that target users who have already purchased from you. 

To set this up you will need an existing Google Ads account. You will have to speak with your account specialist who can create a professional services estimate to assist supporting these tags.

Facebook

If you would like to track events with a Facebook Pixel you can use this GTM set up. You will need to go to the Facebook Business Platform and create a pixel to track your website. Once that is created you will use the ID later on in the setup process.

Others

Using GTM is not limited to Google Analytics or Facebook. The data available in the dataLayer makes it possible to achieve just about any analytic, data stream, conversion or affiliate service. Please reach out to your account specialist to get more information.


Step 2 - Open the container JSON file

Please expand the below source:

{
    "exportFormatVersion": 2,
    "exportTime": "2021-07-30 14:44:23",
    "containerVersion": {
        "path": "accounts/ACCOUNT_ID/containers/CONTAINER_ID/versions/0",
        "accountId": "ACCOUNT_ID",
        "containerId": "CONTAINER_ID",
        "containerVersionId": "0",
        "container": {
            "path": "accounts/ACCOUNT_ID/containers/CONTAINER_ID",
            "accountId": "ACCOUNT_ID",
            "containerId": "CONTAINER_ID",
            "name": "WILL_BE_UPDATED_AUTOMATICALLY",
            "publicId": "WILL_BE_UPDATED_AUTOMATICALLY",
            "usageContext": [
                "WEB"
            ],
            "fingerprint": "1614759595960",
            "tagManagerUrl": "https://tagmanager.google.com/#/container/accounts/ACCOUNT_ID/containers/CONTAINER_ID/workspaces?apiLink=container"
        },
        "tag": [
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "4",
                "name": "GA4 TAG - Base Setup",
                "type": "gaawc",
                "parameter": [
                    {
                        "type": "BOOLEAN",
                        "key": "sendPageView",
                        "value": "true"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277747837",
                "firingTriggerId": [
                    "2147479553",
                    "5"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "8",
                "name": "GA4 TAG - select_item",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "select_item"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277815399",
                "firingTriggerId": [
                    "7"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "12",
                "name": "GA4 TAG - search",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "search"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "search_term"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.search_term}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277807017",
                "firingTriggerId": [
                    "11"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "20",
                "name": "GA4 TAG - NGIcustomHome",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "NGIcustomHome"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_originid"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_originid}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_destid"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_destid}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_pagetype"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_pagetype}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_startdate"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_startdate}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_enddate"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_enddate}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_totalvalue"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_totalvalue}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277778132",
                "firingTriggerId": [
                    "19"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "22",
                "name": "GA4 TAG - view_item_list",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "view_item_list"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277849081",
                "firingTriggerId": [
                    "21"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "24",
                "name": "GA4 TAG - NGIcustomFlightSearch",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "NGIcustomFlightSearch"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_originid"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_originid}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_destid"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_destid}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_pagetype"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_pagetype}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_startdate"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_startdate}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_enddate"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_enddate}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_totalvalue"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_totalvalue}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277770952",
                "firingTriggerId": [
                    "23"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "26",
                "name": "GA4 TAG - view_item",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "view_item"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277837669",
                "firingTriggerId": [
                    "25"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "28",
                "name": "GA4 TAG - add_to_cart",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "add_to_cart"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277739483",
                "firingTriggerId": [
                    "27"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "30",
                "name": "GA4 TAG - remove_from_cart",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "remove_from_cart"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277795531",
                "firingTriggerId": [
                    "29"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "32",
                "name": "CUSTOM TAG - NGIcustomContactPresent",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n  // You can execute custom scripts with the value from this event\n  console.log(\"This is the result from NGIcustomContactPresent\",{{DLV - contact_id}})\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "false"
                    }
                ],
                "fingerprint": "1623944029203",
                "firingTriggerId": [
                    "31"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "35",
                "name": "GA4 TAG - begin_checkout",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "begin_checkout"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277756516",
                "firingTriggerId": [
                    "34"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "37",
                "name": "GA4 TAG - view_cart",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "view_cart"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "value"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.value}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277830212",
                "firingTriggerId": [
                    "36"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "42",
                "name": "GA4 TAG - add_payment_info",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "add_payment_info"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "value"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.value}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "payment_type"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.payment_type}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277732039",
                "firingTriggerId": [
                    "41"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "51",
                "name": "GA4 TAG - purchase",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "purchase"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "items"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.items}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "value"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.value}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "transaction_id"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.transaction_id}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.currency}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "affiliation"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.affiliation}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "coupon"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.coupon}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "tax"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.purchase.tax}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277882289",
                "firingTriggerId": [
                    "50"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "60",
                "name": "GA4 TAG - NGIcustomPurchase",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "NGIcustomPurchase"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_originid"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_originid}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_destid"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_destid}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_pagetype"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_pagetype}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_startdate"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_startdate}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_enddate"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_enddate}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "flight_totalvalue"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - flight_totalvalue}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "transaction_total"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - transaction_total}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "order_id"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - order_id}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "net_fare_total"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - net_fare_total}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "booked_fares"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - booked_fares}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "p_id"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - p_id}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "c_id"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - c_id}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "maturity_date"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - maturity_date}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "currency"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - ecommerce.currency}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277788765",
                "firingTriggerId": [
                    "59"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "61",
                "name": "CUSTOM TAG - NGIcustomPurchase",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n  // You can execute custom scripts with the value from this event\n  // This would likely to be used to track conversions for affiliate tracking.\n  // The same variables available in this event are usually used for google remarketing and conversion tracking as well:\n  /*\n  {\n  'flight_originid': 'YQM',  \n  'flight_destid': 'YUL', \n  'flight_pagetype': 'purchase',\n  'flight_startdate': '2020-12-24',\n  'flight_enddate': '2020-12-26',\n  'flight_totalvalue': 356.89,\n  'transaction_total': 356.89,\n  'order_id': 'YT7Q45'\n  'currency': 'USD',\n  'booked_fares': ['Silver','Gold'],\n  'net_fare_total': 199.35,\n  'p_id': 'CUSTOM_VAR_1',\n  'c_id': 'CUSTOM_VAR_2',\n  'maturity_date': '2021-01-03'\n  }\n  */\n  console.log(\"This is the result from NGIcustomPurchase\",{{DLV - order_id}})\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "false"
                    }
                ],
                "fingerprint": "1623944844262",
                "firingTriggerId": [
                    "59"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "65",
                "name": "GA4 TAG - login",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "login"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "contact_id"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - contact_id}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "method"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - method}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "account_type"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - account_type}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277763932",
                "firingTriggerId": [
                    "64"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "68",
                "name": "GA4 TAG - sign_up",
                "type": "gaawe",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "eventName",
                        "value": "sign_up"
                    },
                    {
                        "type": "LIST",
                        "key": "eventParameters",
                        "list": [
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "contact_id"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - contact_id}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "method"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - method}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "account_type"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - account_type}}"
                                    }
                                ]
                            },
                            {
                                "type": "MAP",
                                "map": [
                                    {
                                        "type": "TEMPLATE",
                                        "key": "name",
                                        "value": "account_status"
                                    },
                                    {
                                        "type": "TEMPLATE",
                                        "key": "value",
                                        "value": "{{DLV - account_status}}"
                                    }
                                ]
                            }
                        ]
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementId",
                        "value": "none"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "measurementIdOverride",
                        "value": "{{GA4 - ID}}"
                    }
                ],
                "fingerprint": "1624277822941",
                "firingTriggerId": [
                    "67"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "71",
                "name": "CUSTOM TAG - NGIcustomCheckinComplete",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n  // You can execute custom scripts with the value from this event\n  // This is usually used for marketing automation after check-in is complete.\n  console.log(\"This is the result from NGIcustomCheckinComplete\",{{DLV - reservationLocator}})\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "false"
                    }
                ],
                "fingerprint": "1623945489557",
                "firingTriggerId": [
                    "70"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "75",
                "name": "FB - Base Setup",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<!-- Facebook Pixel Code -->\n<script>\n  !function(f,b,e,v,n,t,s)\n  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?\n  n.callMethod.apply(n,arguments):n.queue.push(arguments)};\n  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';\n  n.queue=[];t=b.createElement(e);t.async=!0;\n  t.src=v;s=b.getElementsByTagName(e)[0];\n  s.parentNode.insertBefore(t,s)}(window, document,'script',\n  'https://connect.facebook.net/en_US/fbevents.js');\n  fbq('init', '{{FB - ID}}');\n  fbq('track', 'PageView');\n</script>\n<noscript><img height=\"1\" width=\"1\" style=\"display:none\"\n  src=\"https://www.facebook.com/tr?id={{FB - ID}}&ev=PageView&noscript=1\"\n/></noscript>\n<!-- End Facebook Pixel Code -->"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "false"
                    }
                ],
                "fingerprint": "1624278596329",
                "firingTriggerId": [
                    "5",
                    "2147479553"
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "77",
                "name": "FB - Flights - Search",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n// This sample assumes the Facebook pixel base code is already loaded\n\nfbq('track', 'Search', {\n  // Fire the 'Search' event on the search results page\n\n  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE EMPTY\n\n  // REQUIRED: DO NOT change this, must be set to 'flight'\n  content_type: 'flight',\n\n  // HIGHLY RECOMMENDED: departure date\n  // Allows you to target people based on their travel dates, using a booking window\n  // Improves the landing experience with travel dates filled in using template tags\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_departure_date: '{{DLV - flight_startdate}}',\n\n  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_departure_date: '{{DLV - flight_enddate}}',\n\n  // REQUIRED: use official IATA code of departure airport\n  origin_airport: '{{DLV - flight_originid}}',\n\n  // REQUIRED: use official IATA code of destination airport\n  destination_airport: '{{DLV - flight_destid}}',\n\n  // RECOMMENDED: arrival date of departure flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_arrival_date: '{{DLV - flight_startdate}}',\n\n  // RECOMMENDED: arrival date of return flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_arrival_date: '{{DLV - flight_enddate}}',\n\n  // RECOMMENDED: number of adults on flight\n  num_adults: 1, // to be completed with more dataLayer values in the future. Can be captured by JS variables in page currently. This is a volatile solution however.  \n\n  // RECOMMENDED: number of children on flight\n  num_children: 0,\n\n  // RECOMMENDED: number of infants\n  num_infants: 0,\n\n  // RECOMMENDED: travel class\n  // must be 'economy', 'premium', 'business' or 'first'\n  //travel_class : 'economy',\n\n  // RECOMMENDED: price for the flight\n  // Use lowest price if you show multiple options on this page\n  // Should not include cost of extras, such as seat selection, extra luggage\n  price : '{{DLV - flight_totalvalue}}',\n\n  // RECOMMENDED: currency of the flight price\n  // Must match currency of catalog\n  currency: '{{DLV - ecommerce.currency}}'\n});\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "false"
                    }
                ],
                "fingerprint": "1627310145206",
                "firingTriggerId": [
                    "23"
                ],
                "setupTag": [
                    {
                        "tagName": "FB - Base Setup",
                        "stopOnSetupFailure": true
                    }
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "78",
                "name": "FB - Flights - ViewContent",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n// This sample assumes the Facebook pixel base code is already loaded\n  \n// parse dataLayer variables into a format that can be used by FB\nvar passengersAvailableFromSearchCriteria = {{DLV - cartCustom.bookingCriteria.passengers}};\n\n// if there are no adults, there could be senior citizens, if none put zero instead of undefined\nvar numAdults = passengersAvailableFromSearchCriteria.ADT || passengersAvailableFromSearchCriteria.SRC || 0;\n\nvar numChildren = passengersAvailableFromSearchCriteria.CHD || passengersAvailableFromSearchCriteria.YTH || 0;\n\nvar numInfants = passengersAvailableFromSearchCriteria.INF || 0;\n\nfbq('track', 'ViewContent', {\n  // Fire the 'Search' event on the search results page\n\n  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE EMPTY\n\n  // REQUIRED: DO NOT change this, must be set to 'flight'\n  content_type: 'flight',\n\n  // HIGHLY RECOMMENDED: departure date\n  // Allows you to target people based on their travel dates, using a booking window\n  // Improves the landing experience with travel dates filled in using template tags\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_departure_date: '{{DLV - cartCustom.bookingCriteria.departingDepartureDate}}',\n\n  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_departure_date: '{{DLV - cartCustom.bookingCriteria.returningDepartureDate}}',\n\n  // REQUIRED: use official IATA code of departure airport\n  origin_airport: '{{DLV - cartCustom.bookingCriteria.origin_airport}}',\n\n  // REQUIRED: use official IATA code of destination airport\n  destination_airport: '{{DLV - cartCustom.bookingCriteria.destination_airport}}',\n\n  // RECOMMENDED: arrival date of departure flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_arrival_date: '{{DLV - cartCustom.bookingCriteria.departingArrivalDate}}',\n\n  // RECOMMENDED: arrival date of return flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_arrival_date: '{{DLV - cartCustom.bookingCriteria.returningArrivalDate}}',\n\n  // RECOMMENDED: number of adults on flight\n  num_adults: numAdults, // if there are no adults, there could be senior citizens, if none put zero instead of undefined\n\n  // RECOMMENDED: number of children on flight\n  num_children: numChildren,\n\n  // RECOMMENDED: number of infants\n  num_infants: numInfants,\n\n  // RECOMMENDED: travel class\n  // must be 'economy', 'premium', 'business' or 'first'\n  travel_class : '{{DLV - cartCustom.bookingCriteria.cabinClass}}',\n\n\n  // RECOMMENDED: currency of the flight price\n  // Must match currency of catalog\n  currency: '{{DLV - cartCustom.bookingCriteria.currency}}'\n});\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "true"
                    }
                ],
                "fingerprint": "1627652695769",
                "firingTriggerId": [
                    "92"
                ],
                "setupTag": [
                    {
                        "tagName": "FB - Base Setup",
                        "stopOnSetupFailure": true
                    }
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "94",
                "name": "FB - Flights - InitiateCheckout",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n// This sample assumes the Facebook pixel base code is already loaded\n  \n// parse dataLayer variables into a format that can be used by FB\nvar passengersAvailableFromSearchCriteria = {{DLV - cartCustom.bookingCriteria.passengers}};\n\n// if there are no adults, there could be senior citizens, if none put zero instead of undefined\nvar numAdults = passengersAvailableFromSearchCriteria.ADT || passengersAvailableFromSearchCriteria.SRC || 0;\n\nvar numChildren = passengersAvailableFromSearchCriteria.CHD || passengersAvailableFromSearchCriteria.YTH || 0;\n\nvar numInfants = passengersAvailableFromSearchCriteria.INF || 0;\n\nfbq('track', 'InitiateCheckout', {\n// Fire the 'InitiateCheckout' event when the user enters the payment screen\n\n  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE EMPTY\n\n  // REQUIRED: DO NOT change this, must be set to 'flight'\n  content_type: 'flight',\n\n  // HIGHLY RECOMMENDED: departure date\n  // Allows you to target people based on their travel dates, using a booking window\n  // Improves the landing experience with travel dates filled in using template tags\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_departure_date: '{{DLV - cartCustom.bookingCriteria.departingDepartureDate}}',\n\n  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_departure_date: '{{DLV - cartCustom.bookingCriteria.returningDepartureDate}}',\n\n  // REQUIRED: use official IATA code of departure airport\n  origin_airport: '{{DLV - cartCustom.bookingCriteria.origin_airport}}',\n\n  // REQUIRED: use official IATA code of destination airport\n  destination_airport: '{{DLV - cartCustom.bookingCriteria.destination_airport}}',\n\n  // RECOMMENDED: arrival date of departure flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_arrival_date: '{{DLV - cartCustom.bookingCriteria.departingArrivalDate}}',\n\n  // RECOMMENDED: arrival date of return flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_arrival_date: '{{DLV - cartCustom.bookingCriteria.returningArrivalDate}}',\n\n  // RECOMMENDED: number of adults on flight\n  num_adults: numAdults, // if there are no adults, there could be senior citizens, if none put zero instead of undefined\n\n  // RECOMMENDED: number of children on flight\n  num_children: numChildren,\n\n  // RECOMMENDED: number of infants\n  num_infants: numInfants,\n\n  // RECOMMENDED: travel class\n  // must be 'economy', 'premium', 'business' or 'first'\n  travel_class : '{{DLV - cartCustom.bookingCriteria.cabinClass}}',\n\n\n  // RECOMMENDED: currency of the flight price\n  // Must match currency of catalog\n  currency: '{{DLV - cartCustom.bookingCriteria.currency}}'\n});\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "true"
                    }
                ],
                "fingerprint": "1627653468163",
                "firingTriggerId": [
                    "93"
                ],
                "setupTag": [
                    {
                        "tagName": "FB - Base Setup",
                        "stopOnSetupFailure": true
                    }
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "tagId": "95",
                "name": "FB - Flights - Purchase",
                "type": "html",
                "parameter": [
                    {
                        "type": "TEMPLATE",
                        "key": "html",
                        "value": "<script>\n// This sample assumes the Facebook pixel base code is already loaded\n  \n// parse dataLayer variables into a format that can be used by FB\nvar passengersAvailableFromSearchCriteria = {{DLV - cartCustom.bookingCriteria.passengers}};\n\n// if there are no adults, there could be senior citizens, if none put zero instead of undefined\nvar numAdults = passengersAvailableFromSearchCriteria.ADT || passengersAvailableFromSearchCriteria.SRC || 0;\n\nvar numChildren = passengersAvailableFromSearchCriteria.CHD || passengersAvailableFromSearchCriteria.YTH || 0;\n\nvar numInfants = passengersAvailableFromSearchCriteria.INF || 0;\n\nfbq('track', 'Purchase', {\n// Fire the 'Purchase' event on the booking confirmed page\n\n  // IF YOU DO NOT TO USE A RECOMMENDED PARAM, THEN REMOVE, DON'T LEAVE EMPTY\n\n  // REQUIRED: DO NOT change this, must be set to 'flight'\n  content_type: 'flight',\n\n  // HIGHLY RECOMMENDED: departure date\n  // Allows you to target people based on their travel dates, using a booking window\n  // Improves the landing experience with travel dates filled in using template tags\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_departure_date: '{{DLV - cartCustom.bookingCriteria.departingDepartureDate}}',\n\n  // HIGHLY RECOMMENDED: return date, in case of round trip, remove otherwise\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_departure_date: '{{DLV - cartCustom.bookingCriteria.returningDepartureDate}}',\n\n  // REQUIRED: use official IATA code of departure airport\n  origin_airport: '{{DLV - cartCustom.bookingCriteria.origin_airport}}',\n\n  // REQUIRED: use official IATA code of destination airport\n  destination_airport: '{{DLV - cartCustom.bookingCriteria.destination_airport}}',\n\n  // RECOMMENDED: arrival date of departure flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  departing_arrival_date: '{{DLV - cartCustom.bookingCriteria.departingArrivalDate}}',\n\n  // RECOMMENDED: arrival date of return flight\n  // use YYYYMMDD, YYYY-MM-DD, YYYY-MM-DDThh:mmTZD or YYYY-MM-DDThh:mm:ssTZD\n  returning_arrival_date: '{{DLV - cartCustom.bookingCriteria.returningArrivalDate}}',\n\n  // RECOMMENDED: number of adults on flight\n  num_adults: numAdults, // if there are no adults, there could be senior citizens, if none put zero instead of undefined\n\n  // RECOMMENDED: number of children on flight\n  num_children: numChildren,\n\n  // RECOMMENDED: number of infants\n  num_infants: numInfants,\n\n  // RECOMMENDED: travel class\n  // must be 'economy', 'premium', 'business' or 'first'\n  travel_class : '{{DLV - cartCustom.bookingCriteria.cabinClass}}',\n\n\n  // RECOMMENDED: currency of the flight price\n  // Must match currency of catalog\n  currency: '{{DLV - cartCustom.bookingCriteria.currency}}',\n  \n  // Total payment amount: flight price + extras + payment charges etc\n  value: {{DLV - cartCustom.bookingCriteria.totalCartValue}}\n});\n</script>"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "supportDocumentWrite",
                        "value": "true"
                    }
                ],
                "fingerprint": "1627653612225",
                "firingTriggerId": [
                    "59"
                ],
                "setupTag": [
                    {
                        "tagName": "FB - Base Setup",
                        "stopOnSetupFailure": true
                    }
                ],
                "tagFiringOption": "ONCE_PER_EVENT",
                "monitoringMetadata": {
                    "type": "MAP"
                }
            }
        ],
        "trigger": [
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "5",
                "name": "All History",
                "type": "HISTORY_CHANGE",
                "fingerprint": "1623842596889"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "7",
                "name": "EV - select_item",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "select_item"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623920475597"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "11",
                "name": "EV - search",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "search"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623920856862"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "19",
                "name": "EV - NGIcustomHome",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "NGIcustomHome"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623921390520"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "21",
                "name": "EV - view_item_list",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "view_item_list"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623923209407"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "23",
                "name": "EV - NGIcustomFlightSearch",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "NGIcustomFlightSearch"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623923279384"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "25",
                "name": "EV - view_item",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "view_item"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623923336067"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "27",
                "name": "EV - add_to_cart",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "add_to_cart"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623923893123"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "29",
                "name": "EV - remove_from_cart",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "remove_from_cart"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623923949127"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "31",
                "name": "EV - NGIcustomContactPresent",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "NGIcustomContactPresent"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623924575387"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "34",
                "name": "EV - begin_checkout",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "begin_checkout"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623924716273"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "36",
                "name": "EV - view_cart",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "view_cart"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623924810834"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "41",
                "name": "EV - add_payment_info",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "add_payment_info"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623942401413"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "50",
                "name": "EV - purchase",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "purchase"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623943289008"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "59",
                "name": "EV - NGIcustomPurchase",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "NGIcustomPurchase"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623943860113"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "64",
                "name": "EV - login",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "login"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623945050468"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "67",
                "name": "EV - sign_up",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "sign_up"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623945325258"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "70",
                "name": "EV - NGIcustomCheckinComplete",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "NGIcustomCheckinComplete"
                            }
                        ]
                    }
                ],
                "fingerprint": "1623945483549"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "92",
                "name": "EV - NGIcustomFlightSelectionComplete",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "NGIcustomFlightSelectionComplete"
                            }
                        ]
                    }
                ],
                "fingerprint": "1627639912470"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "triggerId": "93",
                "name": "EV - view_cart / confirm-and-pay",
                "type": "CUSTOM_EVENT",
                "customEventFilter": [
                    {
                        "type": "EQUALS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{_event}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "view_cart"
                            }
                        ]
                    }
                ],
                "filter": [
                    {
                        "type": "CONTAINS",
                        "parameter": [
                            {
                                "type": "TEMPLATE",
                                "key": "arg0",
                                "value": "{{Page Path}}"
                            },
                            {
                                "type": "TEMPLATE",
                                "key": "arg1",
                                "value": "confirm-and-pay"
                            }
                        ]
                    }
                ],
                "fingerprint": "1627653478654"
            }
        ],
        "variable": [
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                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.currency"
                    }
                ],
                "fingerprint": "1627639745852",
                "formatValue": {}
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "variableId": "86",
                "name": "DLV - cartCustom.bookingCriteria.departingDepartureDate",
                "type": "v",
                "parameter": [
                    {
                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.departingDepartureDate"
                    }
                ],
                "fingerprint": "1627639771814",
                "formatValue": {}
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "variableId": "87",
                "name": "DLV - cartCustom.bookingCriteria.departingArrivalDate",
                "type": "v",
                "parameter": [
                    {
                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.departingArrivalDate"
                    }
                ],
                "fingerprint": "1627639786596",
                "formatValue": {}
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "variableId": "88",
                "name": "DLV - cartCustom.bookingCriteria.returningDepartureDate",
                "type": "v",
                "parameter": [
                    {
                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.returningDepartureDate"
                    }
                ],
                "fingerprint": "1627639799714",
                "formatValue": {}
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "variableId": "89",
                "name": "DLV - cartCustom.bookingCriteria.returningArrivalDate",
                "type": "v",
                "parameter": [
                    {
                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.returningArrivalDate"
                    }
                ],
                "fingerprint": "1627639816615",
                "formatValue": {}
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "variableId": "90",
                "name": "DLV - cartCustom.bookingCriteria.origin_airport",
                "type": "v",
                "parameter": [
                    {
                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.origin_airport"
                    }
                ],
                "fingerprint": "1627639827543",
                "formatValue": {}
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "variableId": "91",
                "name": "DLV - cartCustom.bookingCriteria.destination_airport",
                "type": "v",
                "parameter": [
                    {
                        "type": "INTEGER",
                        "key": "dataLayerVersion",
                        "value": "2"
                    },
                    {
                        "type": "BOOLEAN",
                        "key": "setDefaultValue",
                        "value": "false"
                    },
                    {
                        "type": "TEMPLATE",
                        "key": "name",
                        "value": "cartCustom.bookingCriteria.destination_airport"
                    }
                ],
                "fingerprint": "1627639840880",
                "formatValue": {}
            }
        ],
        "builtInVariable": [
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "type": "PAGE_URL",
                "name": "Page URL"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "type": "PAGE_HOSTNAME",
                "name": "Page Hostname"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "type": "PAGE_PATH",
                "name": "Page Path"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "type": "REFERRER",
                "name": "Referrer"
            },
            {
                "accountId": "ACCOUNT_ID",
                "containerId": "CONTAINER_ID",
                "type": "EVENT",
                "name": "Event"
            }
        ],
        "fingerprint": "1627656263166",
        "tagManagerUrl": "https://tagmanager.google.com/#/versions/accounts/ACCOUNT_ID/containers/CONTAINER_ID/versions/0?apiLink=version"
    }
}


You will need to copy all contents into a text editor that allows you to find and replace certain values. (Visual Studio Code is a free program for Windows and Mac that works well).


Step 3 - Update the Dedicated Service IDs

Each service account will have it’s own ID, please replace the following for each of the accounts you expect to use:

Google G4A

Now in the JSON file you should search for (press CTRL + F on your keyboard) “G-XXXXXXXXXX” and replace it with the web stream id you copied in step one from Google Analytics.

Facebook

In Facebook you can find your “pixel” ID in the “Data Sources” page. Search the JSON document for “999999999999999” and replace it with your pixel ID.


Step 4 - Import the container JSON in GTM

Navigate to the Admin panel

Go to the “Admin” tab in the GTM interface and click on the “Import Container” option.

Import JSON file

Select the JSON file with your saved changes. You can choose the “Existing” Default workspace the was created automatically when you created your account.

Confirm Updates

Pause/Remove unused Tags

We provide an array of different tags. You will likely not need all of them. If you are not using Facebook for example, you can remove or pause all of them.
We suggest pausing them if you think they may be useful in the future. Doing so will avoid the need to manually set them up again or import the container entirely.

Submit your Changes

You will need to add a name to this first version and a description if you’d like:


Step 5 - Contact your account specialist

Once you have completed this set up contact your account specialist and provide your GTM container id. This value starts with “GTM-”

After that has been activated on your SOAR IBE you should start to see data in Google Analytics within a few hours. Some additional GA4 set up (Funnels & User data) may be required depending on your tracking needs.


Adding a generic script tag to Google Tag Manager

A video has been created to demonstrate how to complete the process.  Please watch below: